Consumer to Consumer E-Commerce: Redefining Peer-to-Peer Digital Trade

Consumer to Consumer (C2C) e-commerce refers to online transactions where individual consumers sell products or services directly to other consumers through digital platforms. Unlike traditional business-driven models, C2C e-commerce empowers individuals to act as both buyers and sellers, creating a dynamic peer-to-peer marketplace. Popular examples include online marketplaces, resale apps, classified platforms, and social commerce channels that facilitate direct interaction, payments, and logistics between users. This m